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Internet Marketing for Magazine Publishers provides the techniques that every publisher, large or small, can use to get to know the audience, locate the audience, speak to the audience, and market to the audience. It shows how to bring people to your site, and what to do with them when they get there. It discusses how to structure your business around the internet, how to analyze your traffic, and how to monetize your site. Internet Marketing for Publishers is the essential handbook for anyone looking to market print and online content. A Cedar Crest Book / 106 pages / List Price $29.95.

“The must read book for magazine publishers wishing to understand the world of marketing!”
—Donna Murphy, Creative Director of La Vie Claire magazine

“A smart practical framework for getting the job done when marketing your magazine online.”
—Janice Fellegara, Circulation Marketing & Planning Director, The New York Review of Books

“Just when you thought business books were all the same, along comes Internet Marketing with some genuinely fresh ideas and new perspectives on how to sell in an increasingly competitive world.”
—Gloria Jacobs, Executive Director of the Feminist Press at CUNY

The Rhythm of Business: The Key to Building and Running Successful Companies by Jeffrey Shuman with David Rottenberg published by Butterworth-Heinemann. I ntroduces the systematic approach to developing intuitive thinking and applying the natural, iterative development process all businesses and all entrepreneurs go through to succeed.

Collaborative Communities: Partnering for Profit in the Networked Economy by Jeffrey Shuman, Janice Twombley with David Rottenberg published by Dearborn Trade. Explains in detail how to build the seamless alliance of competencies best able to satisfy today's knowledgeable and powerful customers. The Collaborative Community is the value creation process for a networked economy.

Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business by Jeffrey Shuman, Janice Twombley with David Rottenberg published by Dearborn Trade.Presents a clear and crisp framework for understanding and leveraging every business relationship to its fullest, while allocating resources to those relationships best able to provide mutual strategic and financial benefit.

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